UO SOJC Campaign
The Problem
Students in the UO School of Journalism are missing out on financial support because they are unware of their resources.
The Need
Raise awareness and motivate students using humor and the absurdity of missing out on
free money.
Executions
Executions
Print Ads
QR Code
Potential QR code in the corner of print ads that easily directs students to all SOJCD links via linktree
Social Media
we wanted to have a resource for students to get information, links and updates for upcoming deadlines.
@UOSOJCD will post sarcastic content and help students with the application process to receive funds for their experiences.
UOdyssey Alumni Expo
An event that highlights the experiences of SOJCD applicants, showcases the current work of SOJC alumni, and features the projects of both.
The UOdyssey will be held along the walkway outside of Allen Hall during Week 1 of the Spring term
March 31st - April 4th, 2025
Notable Alumni
Susan Hoffman
Exec Creative Director Wieden + Kennedy
Tracy Wong
Wong Doody Founder - Advertising Agency
Jacobi Mehringer
Eye Candy Founder - Digital Moodboard
The Display
Final Expo Iterations
Budget-Friendly
Pricier
T-Shirts
Shirts showcasing the campaign will be worn by SOJC staff and volunteers helping facilitate the expo.
students will also receive a shirt if they apply for scholarship funds.
Media Plan
Budget
Venue & Setup
Venue Rental: $0 (On the University Campus
Permits and Licenses: $500
Lighting and Electrical Setup: $2000
Event Management
Merch/Tshirts: $800
Staffing: Student Volunteers & SOJC Staff
Display & Signage
Screens/Displays: $2000
Signage and Banners: $1500
Marketing
Flyers and Posters: $1000
